Brand
ViacomCBS
Time
01/2018 - 06/2018, 12/2020 - 04/2021
Roles
Script Writing, Copywriting
The Who/What/Why
The work on this page spans several years as I have been brought in to help on a variety of projects at separate times over the last 3-4 years. In every instance I was brought in as a content strategist to help with concepting and script writing.
I was first brought in to help with their 2018 UpFronts season. The time of year when all the network bigwigs wine and dine each other to try and win their business.
The ask was simple: talk about the benefits of joining the ViacomCBS (at the time it was pre-merger and was just Viacom) network by highlighting the unmatched level of talent in the network’s catalog. Two of my concepts and scripts were eventually produced for this project, the top two videos.
I was brought in again in late 2020 through the first several months of 2021 as a writer for the launch of Paramount+, ViacomCBS mid-tier paid streaming platform. To-date this is the most notable, biggest, and most SNL-like project I’ve had the privilege to work on.
Over the handful of months I was contracted, ideas and content were pitched in a variety of ways. I was asked, initially, to pitch general sketch settings and ideas. There was a similar goal, leverage network talent, but how do we showcase them? Where are the sketches set? As the Paramount Mountain was confirmed as the setting, writing because a lot more focused and simpler. It was then a task of pitching sketches and dialogue featuring a pre-approved list of talent set on a mountain. Out of the project came a whole series of promos and the six videos below feature my work in some form or fashion.