The Skinny

Shark | Ninja’s cleaning products account for ~37% of the company’s net sales over each of the last 6 quarters. With a majority of those sales being driven by infomercials.

I joined the Shark informercial team to help with the launch of several new, category-leading products including the Shark CarpetXpert, Shark PowerDetect, Ninja Foodi, and the Shark Matrix.

Shark CarpetXpert

Shark CarpetXpert

Shark PowerDetect Powered Lift-Away

The Results

19.2%

Increase in net sales of the Cleaning Appliances subcategory from Q4 2023 to Q3 2024.

Role | Copywriter - Scriptwriter - Script Advisor

HairPro Pet

W/ Stainstriker