The Skinny
Shark | Ninja’s cleaning products account for ~37% of the company’s net sales over each of the last 6 quarters. With a majority of those sales being driven by infomercials.
I joined the Shark informercial team to help with the launch of several new, category-leading products including the Shark CarpetXpert, Shark PowerDetect, Ninja Foodi, and the Shark Matrix.
Shark CarpetXpert
Shark CarpetXpert
Shark PowerDetect Powered Lift-Away
The Results
19.2%
Increase in net sales of the Cleaning Appliances subcategory from Q4 2023 to Q3 2024.
Role | Copywriter - Scriptwriter - Script Advisor