Brand
JBL with Barbarian Agency
Time
2017-2018
Roles
Creative Direction | Copywriting | Art Direction | Content Strategy
The Who/What/Why
Who doesn’t love a good old content calendar? Part of my time at Barbarian was spent on a creative team as the content creators for JBL’s social channels, including Twitter, Facebook, and Instagram.
My partner (art director) and I (copywriter), were responsible for the ideation, development, and creation of the JBL’s social channels content calendars, responsible for working in JBL’s ongoing seasonal campaigns in addition to their extensive partnerships with the NBA and nearly every major venue in North America (as the official sound partner of the League and many stadiums and arenas.)