Brand
IBM with Barbarian Agency

Time
2017

Roles
Creative Direction | Copywriting | UX Design & UX Writing | Content Strategy

The Who/What/Why
Cloudant is/was an IBM cloud-based software product (it was eventually retired and migrated to IBM Cloud). IBM was looking for a way to show off three of Cloudant’s main features - Geospatial Relevancy, Offline First Features, and Analytics - in an approachable, meaningful way.

“Can you possibly make it fun too?” - an IBM account manager in the kickoff call.

What resulted was a video game—Planet Panic! A retro-style space shooter video game, based on Space Panic from the 80’s, that combines some of IBM’s most intuitive, intelligent software with a little nostalgia.