Brand
Helzberg Diamonds

Time
Project Based

Roles
Creative Direction | Copywriting

The Who/What/Why
We all know Helzberg Diamonds. A brand that is incredibly active during the holidays—especially those that involve jewelry and diamonds. The work on this page represents the high level creative direction from Helzberg’s new campaign: Team You&Me.

Work involved developing the rallying cry (campaign headline and taglines), and executions across all of Helzberg’s channels.