Brand
Pepsi with Barbarian Agency

Time
Summer 2016

Roles
Copywriting

The Who/What/Why
The first real project I worked on (boy did I get lucky). In the summer of 2016 Pepsi announced they were relaunching everyone’s favorite Crystal Clear soda. To announce the launch we did the normal stuff like press releases, social posts and giveaways. But the best thing we did, was design and build an entire video game based on The Oregon Trail, called The Crystal Pepsi Trail.