Role | Marketing & Events Manager
The Challenge
The modern apparel manufacturing process is anything but modern. Archaic apparel production processes contribute to the fashion industry’s rank as one of the top 5 most polluting industries.
How do you convince an industry stuck in the past that modernizing their processes is in their best interest?
The Insight
Based on research, addressing efficiencies in processes and implementing digital workflows helped some clients see a 75% reduction in their sample developments, resulting in 30% decrease in associated costs.
The Solution
The Virtual AlvaForm, a revolutionary new virtual product that helps reduce design rounds and iterations and ultimately reduce costs.
The Alvascanner, a decade-spanning, global scanning and sizing project, to provide data for the development of global sizing standards.
And the Alvanon Body Platform, a first-of-its-kind cloud-based software, that provides apparel developers instantaneous access to the sizing standards of some of the world’s largest apparel marketplaces.
events
MAKING A SPLASH.
SAVING CASH.
Traditionally a tradeshow-dependent company, we used the pandemic as an opportunity to reassess Alvanon’s own event marketing process and the dwindling ROI of those traditional events.
We were able to pivot our event marketing from costly tradeshows to virtual webinars and events, as well as more intimate, hands-on workshops hosted in apparel hubs around the country.
THE RESULTS:
$50,000+
IN PRODUCT AND SUBSCRIPTION SALES WERE GENERATED IN THE FIRST YEAR OF WORKSHOPS AND THE 3DTF (2019)
30%
DECREASE IN MARKETING COSTS FROM 2018 - 2019