Brand
Alvanon
Time
07/2018 - Current
Roles
Marketing Manager | Product Marketing | Project Management | Creative Direction | Copywriting | (Bad) Design
The Who/What/Why
Alvanon is a fashion-tech company. They create sizing standards for apparel brands. From those standards they develop physical and virtual forms (fancy mannequins that brands design clothes on). In my role as Marketing Manager (at copywriter, designer, content strategist… and many more hats), my team and I were responsible for developing the go-to-market strategy for new products, create the sales and advertising materials for both new and old products, maintain the website, develop the content calendar for Alvanon’s social channels, develop and implement the launch strategy for our various events and much more.