Brand
Absolut Vodka | Out & Open Campaign

Time
Project Based

Roles
Creative Direction | Copywriting | Art Direction | Brand Strategy

The Who/What/Why
Absolut has an incredibly strong history of ally ship with the LGBTQ+ community. More than 40 years of it in fact.

Out & Open is an initiative that aims to drive awareness and support for the declining LGBTQ-friendly bars and “Outpost” bars around the country. The campaign’s core rallying point was a standalone page on the Absolut website that featured LGBTQ influencers and their stories in an audio format. Social and digital executions were created to support the campaign and drive awareness.